Selected Projects

Our output ranges from strategic consulting to production & creative direction of innovative advertising campaigns, music videos and art installations.

Reykjavík Winter Lights Festival

Commercial to promote Síminn's sponsorship of the annual Reykjavík Winter Lights Festival.

Síminn and Spotify

Campaign to promote the partnership of Síminn (Iceland Telecom) and Spotify, where both new and existing customers of Síminn can enjoy the benefits of Spotify Premium, including mobile access to music. Campaign was run in broadcast, online, and print mediums. Wonwei's role as the sole agency for this project included strategy, creative direction, and production.

Print campaign. Photography by Baldur Kristjáns.


Campaign with Síminn (Iceland Telecom) to celebrate the creative potential of mobile devices, using two large industrial robots. It consists of two videos, both captured entirely on the Samsung GALAXY S III smartphone.

Behind the scenes


Cross-media campaign to support Síminn's presence as the official mobile app provider at the Iceland Airwaves music festival in Reykjavik. Winner at the Icelandic Advertising Awards (Lúðurinn) - Digital Ad of The Year 2012

Síminn x Wonwei

Campaign consisting of a video and interactive music installation at the Reykjavik Art Museum, during Síminn's sponsorship at the Iceland Airwaves music festival in 2011. Content used for various mediums, such as print and outdoor posters.


Interactive light installation by Harald Haraldsson and Super Nature Design, co-produced by Wonwei. The installation is inspired by Sir Isaac Newton's landmark discovery of optics and color theory in the year 1666. The work was exhibited at the Creative Futures exhibition at the China Museum of Digital Art in Beijing. Featured on The Creators Project's list of best interactive installations of 2011.

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